D&AD Adidas Homecourt Advantage
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D&AD Adidas Homecourt Advantage •
D&AD Adidas Homecourt Advantage
Art direction | Advertising Design | Social Media Sports & Advertising
Challenge
The vision for the Home Court Advantage Campaign was to reframe a universal sporting truth that home gives you an edge and make it personal. In a world where home is no longer fixed to where you’re from, the concept needed to feel bold, inclusive, and alive with possibility. Every element, from the visual identity to the location-led digital experience, had to carry that same charge: the surge of confidence you feel performing on your own terms, in your own space, with the world cheering you on.
Role
My entry for the D&AD Young Bloods competition a brief I threw everything into cause of the subject I picked basketball. For me, it wasn’t just about producing great work, it was about proving to myself that I could take a concept from a raw idea all the way to a fully realised campaign. Every creative decision was mine to own, and that’s exactly the kind of challenge I live for.
