EWI STORE

EWI STORE •

EWI STORE

Art direction  |  Visual Branding  |  Brand Collateral  |  UI/UX  |   Social Media  |  Marketing & Print Design

Builders Merchant / E-Commerce

Challenge

EWI Store are the insulation and render specialists. With a vast comprehensive approach to external wall insulation, they provide all the necessary materials to ensure installers deliver exceptional results. EWI Store prides itself on delivering exceptional customer support from start to finish. Whether a homeowner, installer, or industry professional, their friendly and knowledgeable team is always available to help with expert advice, product guidance, and tailored solutions. They believe in building strong relationships with their customers, and that starts with real people who genuinely care. Customers are not just buying products — they are gaining a support team that’s with them every step of the way

Role

As the In-house Lead Graphic Designer, I guided the brand’s direction through collaborative research and creative strategy, transforming ideas into compelling visual narratives. By combining aesthetics with functionality and integrating customer, competitor, and stakeholder insights, I developed design solutions that were both visually impactful and aligned with the brand’s objectives.​​​​​​​​​​​​​​​​